APA Citation

Pitt, L., Berthon, P., Parent, M., & Steyn, P. G. Event sponsorship and ambush marketing: Lessons from the Beijing Olympics.

Chicago Style Citation

Pitt, Leyland, Pierre Berthon, Michael Parent, and Peter G. Steyn. Event Sponsorship and Ambush Marketing: Lessons From the Beijing Olympics.

MLA Citation

Pitt, Leyland, Pierre Berthon, Michael Parent, and Peter G. Steyn. Event Sponsorship and Ambush Marketing: Lessons From the Beijing Olympics.

Warning: These citations may not always be 100% accurate.