APA Citation

BLOOM, P. N., BASURTO MEZA, C. E., HOEFFLER, S., & LANE KELLER, K. HOW SOCIAL-CAUSE MARKETING AFFECTS CONSUMER PERCEPTIONS.

Chicago Style Citation

BLOOM, PAUL N., CARLOS E. BASURTO MEZA, STEVE HOEFFLER, and KEVIN LANE KELLER. HOW SOCIAL-CAUSE MARKETING AFFECTS CONSUMER PERCEPTIONS.

MLA Citation

BLOOM, PAUL N., CARLOS E. BASURTO MEZA, STEVE HOEFFLER, and KEVIN LANE KELLER. HOW SOCIAL-CAUSE MARKETING AFFECTS CONSUMER PERCEPTIONS.

Warning: These citations may not always be 100% accurate.