APA Citation

BERRY, L. L., CADWALLADER, S., DOTZEL, T., SHANKAR, V., & TURNER PARISH, J. CREATING NEW MARKETS THROUGH SERVICE INNOVATION.

Chicago Style Citation

BERRY, LEONARD L., SUSAN CADWALLADER, THOMAS DOTZEL, VENKATESH SHANKAR, and JANET TURNER PARISH. CREATING NEW MARKETS THROUGH SERVICE INNOVATION.

MLA Citation

BERRY, LEONARD L., et al. CREATING NEW MARKETS THROUGH SERVICE INNOVATION.

Warning: These citations may not always be 100% accurate.