CREATING NEW MARKETS THROUGH SERVICE INNOVATION.

Bibliographic Details
Main Author:	BERRY, LEONARD L.
Other Authors:	CADWALLADER, SUSAN, DOTZEL, THOMAS, SHANKAR, VENKATESH, TURNER PARISH, JANET
Format:	Article
Language:	Spanish
Subjects:	INNOVACIONES MERCADO SERVICIOS DECISIONES CONSUMIDORES Artículos de revista

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