Cita APA

OGAWA, S., & PILLER, F. T. REDUCING THE RISKS OF NEW PRODUCT DEVELOPMENT.

Citación estilo Chicago

OGAWA, SUSUMU, y FRANK T. PILLER. REDUCING THE RISKS OF NEW PRODUCT DEVELOPMENT.

Cita MLA

OGAWA, SUSUMU, y FRANK T. PILLER. REDUCING THE RISKS OF NEW PRODUCT DEVELOPMENT.