APA Citation

Tax, S. S., Bowen, D. E., & Colgate, M. How to Prevent Your Customers From Failing.

Chicago Style Citation

Tax, Stephen S., David E. Bowen, and Mark Colgate. How to Prevent Your Customers From Failing.

MLA Citation

Tax, Stephen S., David E. Bowen, and Mark Colgate. How to Prevent Your Customers From Failing.

Warning: These citations may not always be 100% accurate.