APA Citation

Grenci, R. T., & Watts, C. A. Maximizing customer value via mass customized e-consumer services.

Chicago Style Citation

Grenci, Richard T., and Charles A. Watts. Maximizing Customer Value Via Mass Customized E-consumer Services.

MLA Citation

Grenci, Richard T., and Charles A. Watts. Maximizing Customer Value Via Mass Customized E-consumer Services.

Warning: These citations may not always be 100% accurate.