Urriolagoitia, L., & Planellas, M. Sponsorship relationships as strategic alliances: A life cycle model approach.
Chicago Style CitationUrriolagoitia, Lourdes, and Marcel Planellas. Sponsorship Relationships As Strategic Alliances: A Life Cycle Model Approach.
MLA CitationUrriolagoitia, Lourdes, and Marcel Planellas. Sponsorship Relationships As Strategic Alliances: A Life Cycle Model Approach.
Warning: These citations may not always be 100% accurate.