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Sponsorship relationships as strategic alliances : a life cycle model approach.
Bibliographic Details
Main Author:
Urriolagoitia, Lourdes
Other Authors:
Planellas, Marcel
Format:
Article
Language:
Spanish
Subjects:
Patrocinadores
Alianzas estratégicas
Ciclo de vida
Formación
Operaciones
Artículos de revista
Holdings
Description
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