Cita APA

Berthon, P. R., Kates, S. M., McCarthy, I., & Pitt, L. F. When customers get clever: Managerial approaches to dealing with creative consumers.

Citación estilo Chicago

Berthon, Pierre R., Steven M. Kates, Ian McCarthy, y Leyland F. Pitt. When Customers Get Clever: Managerial Approaches to Dealing With Creative Consumers.

Cita MLA

Berthon, Pierre R., Steven M. Kates, Ian McCarthy, y Leyland F. Pitt. When Customers Get Clever: Managerial Approaches to Dealing With Creative Consumers.