APA Citation

Berry, L. L., & Seltman, K. D. Building a strong services brand: Lessons from Mayo Clinic.

Chicago Style Citation

Berry, Leonard L., and Kent D. Seltman. Building a Strong Services Brand: Lessons From Mayo Clinic.

MLA Citation

Berry, Leonard L., and Kent D. Seltman. Building a Strong Services Brand: Lessons From Mayo Clinic.

Warning: These citations may not always be 100% accurate.