Why pass on viral messages ? because they connect emotionally.

Bibliographic Details
Main Author:	Dobele, Angela
Other Authors:	Beverland, Michael, Lindgreen, Adam, van Wijk, Robert, Vanhanme, Joelle
Format:	Article
Language:	Spanish
Subjects:	Comercialización Consumidores Compartimento Éxito Cultura Mensajes Miedo Coleras Artículos de revista

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