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Viewing brands in : Multiple dimensions.
Bibliographic Details
Main Author:
Berthon, Pierre
Other Authors:
Holbrook, Morris B.
,
Hulbert, James M.
,
Pitt, Leyland F.
Format:
Article
Language:
Spanish
Subjects:
Marcas
Mercadeo
Hábitos
Consumidores
Organización
Artículos de revista
Holdings
Description
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