APA Citation

Garcia, R., Bardhi, F., & Friedrich, C. Overcoming consumer resistance to innovation.

Chicago Style Citation

Garcia, Rosanna, Fleura Bardhi, and Colette Friedrich. Overcoming Consumer Resistance to Innovation.

MLA Citation

Garcia, Rosanna, Fleura Bardhi, and Colette Friedrich. Overcoming Consumer Resistance to Innovation.

Warning: These citations may not always be 100% accurate.