Cita APA

Garcia, R., Bardhi, F., & Friedrich, C. Overcoming consumer resistance to innovation.

Citación estilo Chicago

Garcia, Rosanna, Fleura Bardhi, y Colette Friedrich. Overcoming Consumer Resistance to Innovation.

Cita MLA

Garcia, Rosanna, Fleura Bardhi, y Colette Friedrich. Overcoming Consumer Resistance to Innovation.