Cita APA

Lay, P., Hewlin, T., & Moore, G. In a downturn, provoke your customers.

Citación estilo Chicago

Lay, Philip, Todd Hewlin, y Geoffrey Moore. In a Downturn, Provoke Your Customers.

Cita MLA

Lay, Philip, Todd Hewlin, y Geoffrey Moore. In a Downturn, Provoke Your Customers.