APA Citation

Lay, P., Hewlin, T., & Moore, G. In a downturn, provoke your customers.

Chicago Style Citation

Lay, Philip, Todd Hewlin, and Geoffrey Moore. In a Downturn, Provoke Your Customers.

MLA Citation

Lay, Philip, Todd Hewlin, and Geoffrey Moore. In a Downturn, Provoke Your Customers.

Warning: These citations may not always be 100% accurate.