Thomas, S., & Kohli, C. A brand is forever! A frame for revitalizing declining and dead brands.
Citación estilo ChicagoThomas, Sunil, y Chiranjeev Kohli. A Brand Is Forever! A Frame for Revitalizing Declining and Dead Brands.
Cita MLAThomas, Sunil, y Chiranjeev Kohli. A Brand Is Forever! A Frame for Revitalizing Declining and Dead Brands.
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