APA Citation

Thomas, S., & Kohli, C. A brand is forever! A frame for revitalizing declining and dead brands.

Chicago Style Citation

Thomas, Sunil, and Chiranjeev Kohli. A Brand Is Forever! A Frame for Revitalizing Declining and Dead Brands.

MLA Citation

Thomas, Sunil, and Chiranjeev Kohli. A Brand Is Forever! A Frame for Revitalizing Declining and Dead Brands.

Warning: These citations may not always be 100% accurate.