Going "purple" : can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?.

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Going "purple" : can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?.

Bibliographic Details
Main Author:	Douglas, Matthew A.
Other Authors:	Strutton, David
Format:	Article
Language:	Spanish
Subjects:	Militar Comercialización Marketing Productos Organización Éxito Estrategia Artículos de revista

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