Reddy, M., Parent, M., & Terblanche, N. How far can luxury brands travel? Avoiding the pitfals of luxury brand extension.
Chicago Style CitationReddy, Mergen, Michael Parent, and Nic Terblanche. How Far Can Luxury Brands Travel? Avoiding the Pitfals of Luxury Brand Extension.
MLA CitationReddy, Mergen, Michael Parent, and Nic Terblanche. How Far Can Luxury Brands Travel? Avoiding the Pitfals of Luxury Brand Extension.
Warning: These citations may not always be 100% accurate.