Reddy, M., Parent, M., & Terblanche, N. How far can luxury brands travel? Avoiding the pitfals of luxury brand extension.
Citación estilo ChicagoReddy, Mergen, Michael Parent, y Nic Terblanche. How Far Can Luxury Brands Travel? Avoiding the Pitfals of Luxury Brand Extension.
Cita MLAReddy, Mergen, Michael Parent, y Nic Terblanche. How Far Can Luxury Brands Travel? Avoiding the Pitfals of Luxury Brand Extension.
Precaución: Estas citas no son 100% exactas.