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How far can luxury brands trav...
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How far can luxury brands travel? Avoiding the pitfals of luxury brand extension.
Bibliographic Details
Main Author:
Reddy, Mergen
Other Authors:
Parent, Michael
,
Terblanche, Nic
Format:
Article
Language:
Spanish
Subjects:
Marcas
Comercialización
Éxito
Rentabilidad
Directores
Artículos de revista
Holdings
Description
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