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How far can luxury brands travel? Avoiding the pitfals of luxury brand extension.

Detalles Bibliográficos
Autor principal:	Reddy, Mergen
Otros Autores:	Parent, Michael, Terblanche, Nic
Formato:	Artículo
Lenguaje:	Spanish
Materias:	Marcas Comercialización Éxito Rentabilidad Directores Artículos de revista

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