APA Citation

Varadarajan, R. Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations.

Chicago Style Citation

Varadarajan, Rajan. Fortune At the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations.

MLA Citation

Varadarajan, Rajan. Fortune At the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations.

Warning: These citations may not always be 100% accurate.