APA Citation

Haenlein, M., & Kaplan, A. M. Unprofitable customers and their management.

Chicago Style Citation

Haenlein, Michael, and Andreas M. Kaplan. Unprofitable Customers and Their Management.

MLA Citation

Haenlein, Michael, and Andreas M. Kaplan. Unprofitable Customers and Their Management.

Warning: These citations may not always be 100% accurate.