APA Citation

Davenport, T. H., & Harris, J. G. What people want (and how to predict it).

Chicago Style Citation

Davenport, Thomas H., and Jeanne G. Harris. What People Want (and How to Predict It).

MLA Citation

Davenport, Thomas H., and Jeanne G. Harris. What People Want (and How to Predict It).

Warning: These citations may not always be 100% accurate.