APA Citation

Rust, R. T., Bhalla, G., & Moorman, C. Rethinking marketing.

Chicago Style Citation

Rust, Roland T., Gaurav Bhalla, and Christine Moorman. Rethinking Marketing.

MLA Citation

Rust, Roland T., Gaurav Bhalla, and Christine Moorman. Rethinking Marketing.

Warning: These citations may not always be 100% accurate.