Verganti, R. (2009). Design-driven innovation: Changing the rules of competition by radically innovating what things mean. Boston, Massachusetts: Harvard Business Press.
Citación estilo ChicagoVerganti, Roberto. Design-driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean. Boston, Massachusetts: Harvard Business Press, 2009.
Cita MLAVerganti, Roberto. Design-driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean. Boston, Massachusetts: Harvard Business Press, 2009.
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