Verganti, R. (2009). Design-driven innovation: Changing the rules of competition by radically innovating what things mean. Boston, Massachusetts: Harvard Business Press.
Chicago Style CitationVerganti, Roberto. Design-driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean. Boston, Massachusetts: Harvard Business Press, 2009.
MLA CitationVerganti, Roberto. Design-driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean. Boston, Massachusetts: Harvard Business Press, 2009.
Warning: These citations may not always be 100% accurate.