How to save your brand in the face of crisis /

Bibliographic Details
Main Author:	Johar, Gita V.
Other Authors:	Birk, Matthias M., Einwiller, Sabine A.
Format:	Article
Language:	English
Subjects:	Crisis económica Crisis financiera Estrategia de marca Estrategia de comunicación Imagen corporativa Artículos de revista

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