Comportamiento del consumidor y estrategia de marketing /
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, Distrito Federal :
McGraw-Hill,
2006.
|
| Edition: | 7 |
| Subjects: |
| Item Description: | Título original: Consumer behavior and marketing strategy |
|---|---|
| Physical Description: | 578 páginas : gráficos, tablas, fotografías. |
| ISBN: | 9701056329 |