APA Citation

Pitt, L. F., & Berthon, P. Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers.

Chicago Style Citation

Pitt, Leyland F., and Pierre Berthon. Just When You Thought It Was Safe to Go Back Into the Web: Marketing Meets Web 2.0, Social Media, and Creative Consumers.

MLA Citation

Pitt, Leyland F., and Pierre Berthon. Just When You Thought It Was Safe to Go Back Into the Web: Marketing Meets Web 2.0, Social Media, and Creative Consumers.

Warning: These citations may not always be 100% accurate.