Cita APA

William Bearden, Netemeyer, R. G., & Haws, K. L. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3 edition.). Los Ángeles: SAGE.

Citación estilo Chicago

William Bearden, Richard G. Netemeyer, y Kelly L. Haws. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3 edition. Los Ángeles: SAGE, 2011.

Cita MLA

William Bearden, Richard G. Netemeyer, y Kelly L. Haws. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3 edition. Los Ángeles: SAGE, 2011.