William Bearden, Netemeyer, R. G., & Haws, K. L. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3 edition.). Los Ángeles: SAGE.
Chicago Style CitationWilliam Bearden, Richard G. Netemeyer, and Kelly L. Haws. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3 edition. Los Ángeles: SAGE, 2011.
MLA CitationWilliam Bearden, Richard G. Netemeyer, and Kelly L. Haws. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3 edition. Los Ángeles: SAGE, 2011.
Warning: These citations may not always be 100% accurate.