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Marketing /
Bibliographic Details
Main Author:
Kotler, Philip
Other Authors:
Armstrong, Gary
(creador)
,
Pineda-Ayala, Leticia Esther
(traductora)
Format:
Book
Language:
Spanish
Published:
México :
Pearson Educación,
2012.
Edition:
14 edición
Subjects:
Desarrollo de productos
Mercadotecnia
Consumidores
Clientes
Mercados
Publicidad
Precios
Comercio electrónico
Mercado global
Holdings
Description
Table of Contents
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Table of Contents:
Apéndices
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