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Comportamiento del consumidor /
Bibliographic Details
Main Author:
Hoyer, Wayne D.
Other Authors:
MacInnis, Deborah J.
,
Ramos Solano, María de los Angeles
(revisión técnica)
,
Hernández Garnica, Cotty
(revisión técnica)
,
Esteva Armida, Eduardo
(revisión técnica)
Format:
Book
Language:
Spanish
Published:
México :
Cengage Learning Editores,
2011.
Edition:
5 edición
Subjects:
Comportamiento del consumidor
Marketing
Toma de decisiones
Cultura
>
Consumidor
Etica
Responsabilidad social
libros
Holdings
Description
Table of Contents
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