Osterwaldwer, A., & Pigneur, Y. (2010). Business Model Generation: Handbook for Visionaries, Game Changers, and Challengers. Estados Unidos de América: John Wiley & Sons, Inc.
Chicago Style CitationOsterwaldwer, Alexander, and Yves Pigneur. Business Model Generation: Handbook for Visionaries, Game Changers, and Challengers. Estados Unidos de América: John Wiley & Sons, Inc, 2010.
MLA CitationOsterwaldwer, Alexander, and Yves Pigneur. Business Model Generation: Handbook for Visionaries, Game Changers, and Challengers. Estados Unidos de América: John Wiley & Sons, Inc, 2010.
Warning: These citations may not always be 100% accurate.