APA Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2014). Marketing (Undécima edición.). México, D. F.: McGraw-Hill Education.

Chicago Style Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. Undécima edición. México, D. F.: McGraw-Hill Education, 2014.

MLA Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. Undécima edición. México, D. F.: McGraw-Hill Education, 2014.

Warning: These citations may not always be 100% accurate.