Kim, W. C., Mauborgne, R., & Hassan, A. d. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Estados Unidos: Harvard Business School Publishing.
Chicago Style CitationKim, W. Chan., Renée Mauborgne, and Adriana de Hassan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Estados Unidos: Harvard Business School Publishing, 2005.
MLA CitationKim, W. Chan., Renée Mauborgne, and Adriana de Hassan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Estados Unidos: Harvard Business School Publishing, 2005.
Warning: These citations may not always be 100% accurate.