Cita APA

Kim, W. C., Mauborgne, R., & Hassan, A. d. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Estados Unidos: Harvard Business School Publishing.

Citación estilo Chicago

Kim, W. Chan., Renée Mauborgne, y Adriana de Hassan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Estados Unidos: Harvard Business School Publishing, 2005.

Cita MLA

Kim, W. Chan., Renée Mauborgne, y Adriana de Hassan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Estados Unidos: Harvard Business School Publishing, 2005.