Electronic Business and Marketing : New Trends on its Process and Applications - Matsuo, Tokuro; Colomo-Palacios, Ricardo; SpringerLink (Online service) (Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013)
Towards New Generation E-Business and Marketing -- Results of CRM Adoption in Large Companies in Portugal -- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture -- POST-VIA: Develop Individualized Marketing Strategies for Tourists -- A Help Desk Support System based on Relationship between Inquiries and Responses -- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach -- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies -- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance -- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model -- Social Media Networker: A New Profile for a New Market -- Context-aware Advertising in Pervasive Computing Environment -- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.
Keywords: Computational intelligence; Artificial intelligence; Information technology; Business-Data processing; Computational Intelligence; Artificial Intelligence; IT in Business