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01707nam a22002655i 4500 |
| 001 |
000280685 |
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20211101112652.0 |
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cr nn 008mamaa |
| 008 |
100301s2006 xxu| s |||| 0|eng d |
| 020 |
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|a 9781430201434
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| 024 |
7 |
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|a 10.1007/978-1-4302-0143-4
|2 doi
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| 040 |
|
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
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| 100 |
1 |
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|a Sink, Eric.
|e author.
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| 245 |
1 |
0 |
|a Eric Sink on the Business of Software /
|c by Eric Sink.
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| 250 |
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|a 1st ed. 2006.
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| 260 |
# |
# |
|a Berkeley, CA :
|b Apress :
|b Imprint: Apress,
|c 2006.
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| 300 |
|
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|a XIV, 320 p. :
|b online resource.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
|
|a Entrepreneurship -- What is a Small ISV? -- Whining by a Barrel of Rocks -- Starting Your Own Company -- Finance for Geeks -- Exploring Micro-ISVs -- First Report from My Micro-ISV -- Make More Mistakes -- People -- Small ISVs: You Need Developers, not Programmers -- Geeks Rule and MBAs Drool -- Hazards of Hiring -- Great Hacker!= Great Hire -- My Comments on “Hitting the High Notes” -- Career Calculus -- Marketing -- Finding a Product Idea for Your Micro-ISV -- Marketing is not a Post-processing Step -- Choose Your Competition -- Act Your Age -- Geek Gauntlets -- Be Careful Where You Build -- The Game is Afoot -- Going to a Trade Show -- Magazine Advertising Guide for Small ISVs -- Sales -- Tenets of Transparency -- Product Pricing Primer -- Closing the Gap, Part 1 -- Closing the Gap, Part 2 -- Just Do It.
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| 650 |
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0 |
|a Software engineering.
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| 650 |
1 |
4 |
|a Software Engineering/Programming and Operating Systems.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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