Effective Risk Communication : A Message-Centered Approach - Sellnow, Timothy L.; Ulmer, Robert R.; Seeger, Matthew W.; Littlefield, Robert; SpringerLink (Online service) (New York, NY : Springer New York : Imprint: Springer, 2009)
Conceptualizing a Message-Centered Approach to Risk Communication -- Introducing a Message-Centered Approach to Risk Communication -- Best Practices for Risk Communication -- Multiple Audiences for Risk Messages -- Cases in Risk Communication -- The Case Study Approach -- Cryptosporidium: Unanticipated Risk Factors -- Hurricane Katrina: Risk Communication in Response to a Natural Disaster -- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax -- Odwalla: The Long-Term Implications of Risk Communication -- ConAgra: Audience Complexity in Risk Communication -- Applications of a Message-Centered Approach to Risk Communication -- Toward a Practice of Mindfulness -- Ethical Considerations in Risk Communication -- Future Directions.
Keywords: Food-Biotechnology.; Chemistry; Medicine; Food Science; Chemistry/Food Science, general; Medicine/Public Health, general