Integrated Business Information Systems : A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data - Gronwald, Klaus-Dieter.; SpringerLink (Online service) (Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017)
Introduction -- Role Based Business Simulation -- Preparation and initiation -- Development and implementation of an ERP strategy -- Game Round 1 - Supply Chain not optimized -- Development and implementation of a SCM strategy -- Game Round 2 -- Development and implementation of a CRM strategy -- Game Round 3 - CRM-SCM integration -- Business Intelligence and Big Data Analytics -- Game Round 4 - CRM-Big Data integration -- Part II - Theoretical Background -- ERP - Enterprise Resource Planning -- SCM - Supply Chain Management -- CRM - Customer Relationship Management -- BI - Business Intelligence -- Big Data Analytics -- Part III - Simulation Information Material -- Post-Merger Initial Situation - Alpha Beer -- Post-Merger Initial Situation - Green Beer -- Post-Merger Initial Situation - Royal Beer -- Post-Merger Initial Situation - Wild Horse Beer -- Freight and Distribution Logistics -- kdibis.com -- Part IV - Appendix -- Index.
Keywords: Application software; Data mining; Business logistics; Management information systems; Information Systems Applications (incl. Internet).; Data Mining and Knowledge Discovery; Supply Chain Management; Business Information Systems