Introduction to Search Engine Marketing and AdWords : A Guide for Absolute Beginners - Kelsey, Todd.; SpringerLink (Online service) (Berkeley, CA : Apress : Imprint: Apress, 2017)
Chapter 1: Introduction -- Chapter 2: Quickstart -- Chapter 3: Launching a Campaign -- Chapter 4: Monitoring a Campaign -- Chapter 5: Keywords -- Chapter 6: Campaign Strategy -- Chapter 7: Ad Extensions -- Chapter 8: Getting Certified.
Keywords: Big data; Internet marketing; Big Data; Online Marketing/Social Media