Innovation By Design : Lessons from Post Box Design & Development - Chakravarthy, B. K.; Krishnamoorthi, Janaki; SpringerLink (Online service) (New Delhi : Springer India : Imprint: Springer, 2013)
Prologue -- Introduction -- The Design Process -- The Trigger -- The Motivation -- The Scenario -- The Insight -- The Product Brief -- The Idea -- The Creation -- The Final Design -- The Prototyping -- The Product -- The Production -- The Launch -- Epilogue -- The Design that Delivered -- Acknowledgements -- Suggested Readings -- Glossary of Terms.   .
Keywords: Engineering design; Industrial design; Management; Industrial management; Engineering Design; Industrial Design; Innovation/Technology Management