Persuasive Recommender Systems : Conceptual Background and Implications - Yoo, Kyung-Hyan.; Gretzel, Ulrike; Zanker, Markus; SpringerLink (Online service) (New York, NY : Springer New York : Imprint: Springer, 2013)
Introduction -- Theoretical Background -- Source Factors -- Message Factors -- Receiver and Context Factors -- Discussion -- Implications for Recommender System Design -- Directions for future research.
Keywords: Artificial intelligence; Data mining; Artificial Intelligence; Data Mining and Knowledge Discovery