Kerin, R. A., & Hartley, S. W. (2019). Marketing (Fourteenth edition.). Nueva York, Estados Unidos: McGraw-Hill Education.
Chicago Style CitationKerin, Roger A., and Steven W. Hartley. Marketing. Fourteenth edition. Nueva York, Estados Unidos: McGraw-Hill Education, 2019.
MLA CitationKerin, Roger A., and Steven W. Hartley. Marketing. Fourteenth edition. Nueva York, Estados Unidos: McGraw-Hill Education, 2019.
Warning: These citations may not always be 100% accurate.