Success with Microsoft Dynamics CRM 4.0 Implementing Customer Relationship Management - Yetter, Aaron; Mathena, Justin; Hostetler, Hoss.; SpringerLink (Online service) (Berkeley, CA : Apress : Imprint: Apress, 2009)
The Evolution of CRM and Microsoft Dynamics CRM -- The Evolution of CRM -- Microsoft CRM in the Market -- Implementation Planning, Approach, and Guidelines -- Planning Your CRM Initiative -- Initiating and Executing a CRM Phase -- Configuration Guidelines for Core Functionality -- Ensuring Long-Term Success with CRM -- Avoiding the Doldrums -- Opportunities to Expand the Value of CRM.
Keywords: Microsoft software; Microsoft .NET Framework; E-commerce.; Microsoft and .NET.; e-Commerce/e-business.